Kuoppa /kʊə:pʌ'/ means depth.
I don't take your writing lightly
The web is overpopulated and noisy. Research shows that people will leave your site after 15 sec, if you don't get it right. Think of something you just found online. Chances are you went: "Eek!" and left because it was poorly written, too stuffy or downright dull.
Use the voice of your audience. Engage and connect with them. Write short and snappy. Stay clear of bullsh*t bingo. Avoid difficult expressions without easy explanations. Sound like someone to trust. Then your customers will listen.
Your audience is full of unique people. Some never finished school. Some use their second language. Some are dyslexics. Everyone is busy. My mission is to reach everyone. My customers love the down-to-earth language that we create together.
That's why kuoppa loves copy. And a sauna.
Put your feet up, I've got your copy covered.
I'm a Swede with Finnish heritage living in the UK. I've spent the last 30 years writing for TV, radio, national and international newspapers, big banks, proud family businesses, worldwide chains and non-profit organisations. Everyone's voice is unique. Let's team up to find yours. We've got this.